Every founder decision, from evidence to result.

Studio Majiet is building a platform for the whole work of building a business: testing the idea, learning from real customers, selling, delivering and running it. Each decision keeps its evidence. Each result is checked before it changes how the next decision is made.

In development. Early research and sales components exist. The connected platform is planned in stages and still has to be built and tested. See what exists today.

Decision record

Harbourline Mobile Tyres (fictional venture)

FP-DR-0117

Assumption: Fleet managers will pay a call‑out fee for tyre changes on site.
Evidence for: 7 of 11 fleet managers lose a vehicle‑day per puncture. Interviews FP-EV-031 to 041
Evidence against: 4 of 11 already hold a contract with a tyre depot.
Decision3 Nov: Sell a monthly fleet plan instead of a per‑call fee.
Action: 23 messages to fleets under 40 vehicles. 2 proposals sent.
Delivery check: One van covers 6 call‑outs a day, so the plan is capped at 4 fleets.
Result7 Nov: 1 plan signed at R4,850 a month.
Reviewed lesson: Ask about depot contracts in the first interview. Admitted after review. Applies to later cases.

The platform is designed to keep one record like this for every decision a business makes.

What it is for

A founder makes decisions every week: what to build, who to sell to, what to charge, whether to take on a customer. The reasons usually live in someone’s head, a chat thread or a spreadsheet. When the result arrives, few people go back to ask which assumption it proved right or wrong, so the same mistakes come round again.

The platform keeps those pieces together. For each decision it records the assumption, the evidence on both sides, the call that was made, the work that followed, whether the business could deliver it, what happened and what to do differently. It also helps with the work itself: research, customer interviews, sales and delivery.

Who it is for

New founders: Start from an idea, or a skill you want to build a business on, and test it before you spend money on it.
Owners of running businesses: Start at the step that is holding you back, such as finding customers, pricing or delivery.
Organisations that support founders: Accelerators, universities and enterprise programmes that want to offer it to the founders they work with. Read about partnerships.

How to read a decision record

Every decision gets a record like the one at the top of this page. Here is the tyre business, row by row. The business is fictional. The steps are the ones the platform is designed to follow.

01Assumption
02Evidence for
03Evidence against
04Decision
05Action
06Delivery check
07Result
08Reviewed lesson

01AssumptionThe belief the next step depends on.ExampleFleet managers will pay a call‑out fee.
02Evidence forWhat supports it, linked to its source: an interview, an order log, a public record.Example7 of 11 lose a vehicle‑day per puncture.
03Evidence againstWhat contradicts it. It stays on the record, so it cannot be quietly dropped.Example4 of 11 already have a depot contract.
04DecisionOne of five calls, with its date: push on, refine, pivot, pause or stop.ExampleChange the offer to a monthly fleet plan.
05ActionThe work that follows, and who it went to.Example23 messages, 2 proposals.
06Delivery checkWhether the business can deliver what it sells: capacity, cost and cash.ExampleOne van, so at most 4 fleets.
07ResultWhat happened, and when it was observed.Example1 plan signed at R4,850 a month.
08Reviewed lessonWhat changes in the method. It is kept only after review and a test on a later case.ExampleAsk about depot contracts first.

When a piece of evidence changes, every decision that relied on it is flagged for another look. The platform also keeps what did not work next to what did, and uses both when it recommends whether to push on, refine, pivot, pause or stop.

Start at your bottleneck

The platform covers the whole journey of a business. New founders begin at the idea. Existing businesses start at the step that is holding them back.

Pick the stage where you are stuck to see where you would start.

This is where new founders begin. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest
Start here. The stages before it stay open if the evidence sends you back. Your email will name this stage, so I know where you are.
Register interest

What exists today

The platform is in development. This is what is built, what is a prototype and what is still planned, as of 9 November 2026.

Part	What it does	Status
Studio Majiet	The company building the platform. A private company registered in South Africa.	ExistsRegistered on 29 October 2026.
Founder source collection	Practitioner sources on founding, sales and growth, gathered as the raw material for the method library.	Exists287 sources collected. Reviewing them into tested methods is next.
Method library and outcome log	Small tools that rank methods and record actions and their outcomes.	PrototypeRuns offline. Not yet connected to real results.
Sales engine	Built for one business’s market. It finds prospects in a public record, ranks them, picks a channel, drafts the first message and prepares the CRM entries.	PrototypeDry runs only. No messages have been sent.
Build and test plan	The whole platform broken into 52 capabilities, from idea to reviewed learning, each with its own acceptance tests.	ExistsWritten in nine phases. Not yet built.
Connected platform	Everything above joined into one product that founders use directly.	PlannedNot yet built.
Learning loop	Results change the methods, after review and a test on a later case.	PlannedDesigned. Not yet demonstrated.

Nothing is open to try yet. Register interest to hear when the first pilot opens.

How it will be judged

The question being tested: does keeping evidence, decisions and results connected help founders do more useful work, with less effort and cost?

01Against two baselinesThe founder’s usual way of working, and a capable general AI assistant given the same task.
02On what matters to a founderUseful work completed, founder time, cost, whether founders come back, and business results.
03By reviewers other than the builderA well‑sourced recommendation that ignores the evidence against it counts as a failure.
04With stopping counted as a resultWhen the evidence says an idea will not work, stopping early is the right outcome.
05With care about causeA sale on its own does not prove the platform helped. The business and the platform are judged separately.

For organisations that support founders

Studio Majiet is looking for deployment and evaluation partners: accelerators, universities and city enterprise services. The aim is to test, with founders you already support, whether they can do useful business work with better evidence, manageable effort and a cost that lasts.

What a pilot would involve

A small group of founders you already work with, who choose to take part.
Consent and data rules agreed before anyone starts. Each founder’s business data stays private to them.
Results reported with their limits, including founders who stop using it.

No partnerships are in place yet. The first partners will shape the pilot.

Discuss an evaluation partnership

Who is building it

Studio Majiet is a private company registered in South Africa in October 2026, founded by Mikaeel Majiet. Mikaeel is building the platform and also runs the company’s security research practice.

Looking for the security audits?

Studio Majiet also provides independent security research. It investigates how systems can fail, documents confirmed risks, supports the fixes and checks the result.

Security research at mikaeelmajiet.com

Questions

Can I use it now?

Not yet. The platform is in development and nothing is open to try. Register interest and I will write when the first pilot opens.

Is it a chatbot?

It uses AI models for research, drafting and checking. What you work in is the record: the evidence, the decisions, the work that followed and the results, kept together across the business, with help to carry out each step.

Will it make up customers or interviews?

No. Customer evidence comes from real people. AI can help plan an interview or summarise one, and a simulated answer never counts as evidence.

I already run a business. Do I start at the idea?

No. Start at the step that is holding you back, such as sales, pricing or delivery.

Will it send messages for me?

Outreach is part of the platform. It is designed so nothing goes out without your approval, and anyone who opts out is never contacted again.

Who sees my business data?

Your workspace is yours. Evidence from one business is never pooled with another’s without permission. Registering interest shares only what you put in your email.

What will it cost?

Pricing is not set. Founder subscriptions and access through partner programmes are both being considered, and will be tested in the pilot.

When will it be ready?

There is no launch date. The plan runs in stages, and each stage has to pass its tests before the next one begins.

How does this relate to the security audits?

Same company, separate work. The security practice audits companies’ systems and takes clients now at mikaeelmajiet.com.

Register interest

Send a short email with your business or idea, the stage you are at and what is holding you back. I read every one and will write when the first pilot opens. There is no newsletter and no tracking.

Or write to mikaeel@mikaeelmajiet.com.